Anchoring bias Articles — Atticus Li

Atticus Li

Blog · Tag

Anchoring bias

Articles exploring anchoring bias through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

anchoring bias Apr 7, 2026 8 min read

Anchoring Effects in Pricing: How the First Number Changes Everything

Anchoring bias shapes how customers perceive price. Learn the behavioral science behind first-number effects and how to apply ethical anchoring to pricing.

Read Article
→ 

anchoring bias Mar 27, 2026 6 min read

Anchoring Bias in A/B Testing: How Your Control Variant Shapes What Users See

Anchoring bias silently distorts A/B test results by making the control variant the psychological reference point against which all alternatives are judged, reshaping how users perceive value and make decisions.

Read Article
→ 

The PRISM Method → CRO Services → Case Studies →